英语资料：联想到战略Global strategy for lenovoVIP专享VIP免费

第1页共16页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共16页GlobalstrategyforlenovoContentØAbstractØIntroductionØLearningskillsandglobalizationStepone:researchlearning.Steptwo:microcosmiclearningStepthree:traillearningStepfour:deepenanddevelopmentlearningStepfive:reformenterpriseDNAØInternationalemployeeandLenovonextstepsdevelopmentØSupplychainØGlobalmarketinganddoubleoperationmodeØGlobalstrategyanddifferentiationstrategyØReformLenovobusinessDNAforbuildnewcompanycultureandglobaldevelopmentØSummaryØReferenceTableofContentsAbstract第2页共16页第1页共16页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共16页Nowdays,moreandmorecompaniesaregoingglobal.InChinaLenovoisarepresentativeinthatarea.DuringIdotheresearchaboutGlobalstrategyIamveryinterestedintheLenovogroup.Itmightbetheearliestonegetsthemindaboutglobalization.Atthebeginningtoruncompanytheygetthemtargetisgoingglobal.InmypaperIfindsomeareaforthemstrategytrytofindawaytosuitforthisbigcompany.Iwilltakesevenpartstowrittenthispaper.Thereare:LearningskillsandglobalizationInternationalemployeeandLenovonextstepsdevelopmentSupplychainGlobalmarketinganddoubleoperationmodeGlobalstrategyanddifferentiationstrategyReformLenovobusinessDNANewcompanycultureandglobaldevelopmentThiswillbeasystemforacompanyshouldbetakingontheglobalway.IwanttoexplainwaystosuitableChinesecompanyaregoingtoglobal.Lenovoisacasetolearn.IntroductionLenovotakeagoalisinternationaliscomeupveryearly.LenovohasbeenraisedfromthefactoryopenedinHongKongtobuyIBMPCdepartment.Fromlisttoopenresearchanddevelopmentbaseoverseas.Lenovoisstepbysteptowardsinternational,toamultinationalcompany.ButdeepinthebloodofLenovocompanycultureisagoodthingorwillbecomehinderdevelopmentinthefurther第3页共16页第2页共16页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第3页共16页isapoint.LenovoexistingresourcesandtheinternationalstrategyLenovotakearegoodenoughfortheinternationaljourney.ThroughLenovohistorytofindstrategiesLenovowastakenInvestigateLenovohistoryisnotdifficulttofindthatLenovodevelopmentseemsgetsomerelationshipwithChina’spolitical.China’sinternationalwillbetheLenovointernational.Lenovoisanationalfeelingofenterprises.80’sideasforthenationalassociationprovideexcellentdevelopmentopportunities.Lenovocatchholdofpeople’snationalfeelinganddotherightmarketingasthemgeneralengineerNiguangnan.Today,China’sinternationalarealsogiveLenovoprovidesastrongsupport.FromLenovodevelopmenthistoryistoview.Lenovonomaterwhatmanagementmode,operatingmodeortechnologymodehavebeenindevelopment.Eachonechangesisagainsteverymajorchangeinthemarketplace.ButthistimeforLenovoglobalizationthemmarkthechangeisnotgoodenough.Fromthefirsttomakethecontroloftheplanetocrashwasindeedbeyondimagination.LenovoisfromtheconfidencetoheadhuntfromDell.FromHongKongtosetupplantstoinIndiaandMexicotoestablishresearchanddevelopmentcenters.GotoglobalismorerealinthehistoryoftheLenovo.LearningskillsandglobalizationTherearefivestepsenterpriseshouldbetakeduringthemgotoglobalization.Theyarefivedifferentlevellearnenterprisewillbetaken.Firstthreestepsaregetseedtime.ForLenovo,Lasttwostepsaremoreimpotent.Ifacompanyisnot第4页共16页第3页共16页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第4页共16页learningbeforetheyaregoingtointernational.It’shardtosuccessful.It’slikeastudentwi...