第二章相关理论综述非物质文化遗产产业化经营与保护的协调统一－－以温州瓯绣为例内容摘要本研究是从浙江省温州市瓯绣文化的概况以及现状入手,通过对其对其产业化实施现状等做对比研究调查,并在对浙北风俗人情、民俗特色等做研究的基础上,结合浙北的地域特色,旅游业现状等做分析,以期做出一系列适合本区域（温州市）非遗文化产业化实施的可行性的方案。之后通过学习了解产业生命周期理论，并结合非物质文化遗产所具有的重要文化价值、经济价值和教育价值,提出了推进温州瓯绣产业化经营的对策，进而全面了解我国非物质文化遗产的现状与困难，了解非物质文化遗产保护与产业化开发确有矛盾的一面,但只要将"保护"与"开发"工作分开来做,就很容易实现"保护"与"开发"的双赢，总结出在宏观环境下，最适合非物质文化遗产保护与经营的方法。PAGE\*MERGEFORMATI第二章相关理论综述关键字：产业化经营保护瓯绣协调统一非物质文化遗产PAGE\*MERGEFORMATI第二章相关理论综述ABSTRACTThisstudyisbasedonthegeneralsituationandthepresentsituationofOuembroiderycultureinWenzhouCity,ZhejiangProvince,andmakesacomparativestudyonitsimplementationstatus,andonthebasisofstudyingthecustomsandfolklorecharacteristicsofZhejiangProvince,TheregionalcharacteristicsofZhejiangProvince,thestatusquooftourismandsoon,inordertomakeaseriesofsuitablefortheregion(WenzhouCity)non-culturalindustrializationoftheimplementationofthefeasibilityoftheprogram.Afterstudyingandunderstandingthetheoryofindustriallifecycle,combinedwiththeimportantculturalvalue,economicvalueandeducationalvalueoftheintangibleculturalheritage,thepaperputsforwardthecountermeasurestopromotetheindustrializationofWenzhouOuembroidery,andthencomprehensivelyunderstandthestatusquoofintangibleculturalheritageinChinaAnddifficulttounderstandtheintangibleculturalheritageprotectionandindustrialdevelopmentisindeedcontradictoryside,butaslongasthe"protection"and"development"worktodo,itiseasytoachieve"protection"and"development"win-win,summedupInthemacroenvironment,themostsuitableforintangibleculturalheritageprotectionandPAGE\*MERGEFORMATIII第二章相关理论综述managementmethods.Keywords：IndustrialmanagementprotectionOuembroideryHarmonizationIntangibleCulturalHeritagePAGE\*MERGEFORMATIII第二章相关理论综述目录内容摘要..............................................................................................IABSTRACT..................................................................................................II目录......................................................................................................III第一章绪论.........................................................................................1第一节研究背景及意义....................................................................................1一、研究背景..............................................................................................1二、研究意义..............................................................................................2第二节研究思路与方法....................................................................................3一、研究思路..............................................................................................3二、研究方法..............................................................................................3第二章相关理论综述.........................................................................4第一节非物质文化遗产的相关概念及研究.....................................................4一、非物质文化遗...
