题目:长三角三省一市旅游贸易竞争力评价目录摘要....................................................................................................................1Abstract.........................................................................................................................21引言.......................................................................................................................31.1研究背景.......................................................................................................31.2研究目的和意义...........................................................................................32长三角三省一市旅游贸易发展现状分析...............................................................52.1长三角地区旅游贸易发展的总体分析.......................................................52.1.1长三角地区旅游贸易发展差异（以旅游资源品质为例）...........52.1.2长三角地区旅游资源总体优势.......................................................62．2长三角地区各自旅游贸易发展的现状.....................................................72.2.1浙江省旅游贸易发展现状...............................................................72.2.2江苏省旅游贸易发展现状...............................................................72.2.3安徽省旅游贸易发展现状...............................................................82.2.4上海市旅游贸易发展现状...............................................................83长三角三省一市旅游贸易竞争力评价..................................................................103.1评价方法与模型选择..................................................................................103.2评价指标体系设计.....................................................................................103.3结果分析......................................................................................................133.3.1信度检验.........................................................................................133.3.2效度检验.........................................................................................133.3.3提取公因子.....................................................................................143.3.4因子命名.........................................................................................174长三角三省一市旅游贸易存在的问题..................................................................194.1产品结构的单一性与旅游服务市场需求多样性之间的矛盾.................194.2传统的宣传渠道与游客感知的矛盾.........................................................194.3旅游产业的快速发展与旅游人才紧缺之间的矛盾.................................195对提高长三角三省一市旅游贸易竞争力建议......................................................215.1优化旅游产品供给结构，发展特色旅游.................................................215.2提高创新意识，加大营销力度.................................................................215.3加快完善人才管理机制.............................................................................22谢辞.........................................................................................................................23参考文献.....................................................................................................................241长三角三省一市旅游贸易竞争力评价摘要：旅游贸易已成为世界主要服务贸易类...
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