ill日资银行在华经营现状及发展战略研究—以S银行为例中文摘要随着我国金融市场不断开放，越来越多外资银行进入我国。改革开放以来，外资银行在华经营的数量、规模以及范围不断扩大，外资银行已经成为我国金融市场上重要的发展力量。这其中日资银行又是外资银行中的重要组成部分。无论中资银行或是其它外资银行的实力都在不断增强，与此同时，经济环境前景的不明朗，中日关系较不稳定，在这种形势下，日资银行应该如何充分利用金融市场开放所带来的机遇，结合自身优势维持其在华的可持续发展，将是日资银行面临的重要课题。本文从日资银行的角度出发，以S银行为例，通过运用文献研究法、案例分析法相结合，以SWOT分析工具为依托，对S银行在华的发展情况进行了系统的分析和研究。首先本文对追随客户理论、战略目标选择理论进行了总结，为本文的研究奠定了理论基础，对国内外学者关于外资银行进入中国的相关问题的研究进行综述和评价，为本文的研究确立参照系。其次，从发展过程、发展特点、经营概况等方面，全面分析S银行在华的发展现状。第三，运用SWOT分析工具对S银行在华发展的外部环境和内部环境做出分析，通过总结S银行的机会与威胁、优势与劣势，在此基础上，运用分析矩阵得到S银行在华发展的战略选择，并且根据上述分析也对中国银行监管部门提出一些建议，有助外资银行更好融入我国金融市场。关键词：日资银行；经营现状；发展战略；中资银行策略；S银行ResearchontheCurrentSituationandDevelopmentStrategyofJapanese-fundedBanksinChina—TakingSBankasanExampleAbstractWiththecontinuousopeningupofChina'sfinancialmarkets,moreandmoreforeignbanksenterChina.Sincereformandopeningup,thenumber,scaleandscopeofforeignbanksoperatinginChinahavebeenexpanding,andforeignbankshavebecomeanillimportantdevelopmentforceinChina'sfinancialmarket.Amongthem,Japanese-fundedbanksarealsoanimportantpartofforeignbanks.Atthesametime,theeconomicenvironmentisnotclearandSino-Japaneserelationsarerelativelyunstable.Undersuchcircumstances,howshouldJapanesebanksmakefulluseofthedevelopmentopportunitiesbroughtbytheopeningoffinancialmarketsandmaintaintheirsustainabledevelopmentinChinaincombinationwiththeirownadvantageswillbeanimportantissueforJapanese.Thispaper,fromtheperspectiveofJapanese-fundedbanks,takingSbanksasanexample,systematicallyanalyzesandstudiesthedevelopmentofSbanksinChinathroughthecombinationofliteratureresearchandcaseanalysis,andrelyingonSWOTanalysistools.Firstofall,thispapersummarizesthefollowingcustomertheory,strategicgoalselectiontheory,whichlaysatheoreticalfoundationfortheresearchofthispaper,summarizesandevaluatestheresearchofforeignbanksenteringChina,andestablishesareferencesystemfortheresearchofthispaper.Secondly,fromthedevelopmentprocess,developmentcharacteristics,businesssituationandotheraspects,comprehensiveanalysisofthedevelopmentofSbanksinChina.Onthebasisofsummarizingtheopportunitiesandthreats,advantagesanddisadvantagesofSbanks,usingSWOTanalysistoolstoanalyzetheexternalandinternalenvironmentofSbanks'developmentinChina,andusingtheanalysismatrixtoobtainthestrategicchoiceofSbanks'developmentinChina.Keywords:Japanesebanks;operatingstatus;developmentstrategy;countermeasure;Sbank目录第1章绪论.........................................................11.1研究背景.....................................................11.2研究意义.....................................................31.3研究方法.....................................................3第2章文献综述和相关理论...........................................42.1文献综述....................................................42.1.1外资银行进入我国的动因...
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