中国农业银行苏州分行银行卡业务发展研究摘要随着我国银行卡业务不断发展和完善，如今已融入生活的方方面面。它带给了我们便捷的支付方式，大大提高了消费水平。同时，作为银行卡中间业务的代表，它的迅速发展使之成为当今金融环境的重要部分。但由于我国银行卡产业起步较晚，发展过程中存在些许问题和不足。本文以中国农业银行苏州分行为例，具体分析了它的发展现状和前景。通过SWOT分析法，对苏州农行优势、劣势、机会和威胁四大方面进行全面地分析。最后根据发现的问题提出合理的对策建议。关键字：银行卡业务分析对策TheDevelopmentResearchoftheBankCardIndustryofAgriculturalBankofChina,SuzhouBranchAbstractWiththecontinuousdevelopmentandimprovementofChina’sbankcardbusiness,nowadaysithasbeenincorporatedintoeveryaspectofourlife.Itbringsustheconvenientpaymentandgreatlypolishsupourlevelofconsumption.Atthesametime,astherepresentativeofintermediarybusinessofthebankcard,itsrapiddevelopmenthasmadeittheimportantroleoftoday’sfinancialenvironment.ButduetothelatestartofChina’sbankindustry,therestillexistssomeproblemsanddeficienciesduringtheprocessofdevelopment.ThispapertakesagriculturalbankofChina,Suzhoubranchforinstance,analyzingthedevelopingstatusandprospectofit.ThroughtheSWOTanalysis,thispaperhasmadeafouraspectscomprehensiveanalysisofthestrengths,weaknesses,opportunitiesandthreatsofSuzhoubranch.FinallyitputforwardthereasonablecountermeasuresandsuggestionsaccordingtotheproblemsfoundKeyWords:bankcardbusiness;analysis;countermeasuresandsuggestions目录1绪论..................................................................................................................11.1研究背景......................................................................................................11.2研究意义......................................................................................................11.3国内外研究综述........................................................................................21.3.1国内外研究状况................................................................................21.3.2国外银行卡发展分析........................................................................31.3.3国内外研究总结................................................................................31.4研究方法与结构........................................................................................31.4.1研究方法............................................................................................31.4.2研究结构............................................................................................42银行卡的概述...............................................................................................52.1银行卡种类及功能......................................................................................52.1.1银行卡种类........................................................................................52.1.2银行卡功能........................................................................................52.2银行卡业务对生活的影响..........................................................................72.2.1银行卡业务对社会做出的贡献........................................................72.2.2银行卡业务对银行业的作用............................................................73国内银行卡业务的现状和存在的问题..................................................93.1我国银行卡业务的现状................................
