电子商务中农产品的流通模式—以美菜网为例摘要互联网的迅猛发展，对每个行业都在逐渐地渗透，互联网在积极的与传统经济进行碰撞，从而迸发出新的活力。鲜活农产品被称作是“朝阳行业”，是人民大众的刚性需求。在此背景下，农产品参与电子商务进行交易的形式越来越广泛，参与人数每年成环比上升，其中一大部分原因是由于农产品物流成本过高，因此优化农产品电子商务物流管理是必经之路。本文就目前国内农产品电子商务产业的运行状况进行分析,首先对整个农产品电商行业进行了宏观分析,并对此提出了相关建议。此外本文以美菜网为实例，针对这一确定的农产品电商平台的物流管理进行分析，得出其物流管理存在的弊端，以此探究物流管理在农产品电子商务产业发展中的劣势，继而提出优化策略。关键字：电子商务；农产品物流管理；美菜网AbstractWiththerapiddevelopmentoftheInternet,everyindustryisgraduallypenetrating,andtheInternetisactivelycollidingwiththetraditionaleconomy,thusgeneratingnewvitality.Freshproduceiscalled"sunriseindustry"andistherigiddemandofthepeople.Underthisbackground,theagriculturalproductsinvolvedine-commercetransactionsintheformofmoreandmorewidely,participationintosequentialriseeachyear,oneofthemostreasonisduetothehighcostoflogisticsofagriculturalproducts,thusoptimizingagriculturale-commercelogisticsmanagementistheonlyway.Inthispaper,thecurrentsituationofdomesticagriculturale-commerceindustryisanalyzed,andthewholeagriculturale-commerceindustryisanalyzedinthefirstplace,andrelevantSuggestionsareputforward.Inadditionthispaper,takingthedishnetworkasanexample,accordingtotheproduceelectricbusinessplatformofthelogisticsmanagementisanalyzed,itisconcludedthattheinsufficiencyofitslogisticsmanagement,inordertoexplorethelogisticsmanagementintheagriculturaldisadvantagesinthedevelopmentofe-commerceindustry,thenputsforwardtheoptimizationstrategy.Keywords:Theelectroniccommerce;Agriculturalproductlogisticsmanagement;Thefoodweb目录1、绪论............................................................................................................................................11.1选题背景............................................................................................................................11.2研究目的与意义.................................................................................................................11.2.1研究目的.................................................................................................................11.2.2研究意义.................................................................................................................21.2国内外研究文献综述.........................................................................................................21.2.1国内研究现状..........................................................................................................21.2.2国外研究现状..........................................................................................................31.3研究的主要内容及方法.....................................................................................................41.3.1研究内容.................................................................................................................41.3.2研究方法.................................................................................................................52、相关概念与理论的界定..........................................................................................
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