摘要把城市的信用社整合起来的，在此基础之上形成商业银行，怎样的八自身变得更为强大，是每一个城市商业银行最关心的问题，招商银行位于全国100多个城市商业银行中的中上水平，其存在的问题并找到了相应的对策来解决这些问题,既能够使招商银行的发展加快，又能也可以是其他城市商业银行发展作为参考，有很强的代表性。本人结合招商银行的实际工作,并提出了关于发展战略的一些建议，但由于能力有限，需要在文章中加以改进请老师指正。关键词：对策招商商业银行StudyonthedevelopmentstrategyofChinaMerchantsBankAbstractThecitycreditcooperativesintegrated,commercialbanksformedonthebasisofthis,theeightitselfhowtobecomemorepowerful,iseachcitycommercialbanksaremostconcernedabouttheissue,HankouCityCommercialBankinthecountrymorethan100citycommercialbanksinthelevel,theexistingproblemsandthecorrespondingthecountermeasurestosolvetheseproblems,notonlycanmakethedevelopmentofHankoucitycommercialbanktoaccelerate,butalsocanbeusedasreferencefortheothercitycommercialbankdevelopment,haveverystrongrepresentative.IusedinthemasterofBusinessAdministration(MBA)inthestudyofknowledge,combinedwiththeactualworkofHankouCityCommercialBank,andputsforwardsomesuggestionsaboutthedevelopmentstrategy,butbecauseoflimitedcapacity,needstobeimproved.Inthearticle,pleasetheteacher.Keywords:Theinvestmentstrategyofcommercialbanks目录摘要....................................................................................................IAbstract....................................................................................................II1绪论.................................................................................................11.1论文选题的背景和意义.....................................11.2国内外研究现状........................................................21.3参考文献综述..............................................................21.4研究方案...........................................................................32招商银行内外部战略要素分析............................42.1城市商业银行优势(strength)分析..................42.2城市商业银行和缺点（Weakness）分析42.3城市商业银行机会(opportunity)分析............52.4城市商业银行威胁(threads)分析.....................63招商银行战略要素综合评价..................................73.1国内宏观环境分析..................................................73.2地域环境分析..............................................................73.3加入WTO对中国金融业的挑战.....................83.4加入wTO对中国银行业的挑战与机遇...84对招商银行目前所实施战略的分析及发展建议.................................................................................................114.1品牌的建设是重点..............................................114.2服务渠道建设...........................................................114.3建立战略联盟...........................................................114.4加强资产质量管理..............................................12结论..........................................................................................13参考文献....................................................................................14致谢....................................................................................151绪论1.1论文选题的背景和意义1.1.1选题的背景在我国，城市商业银行的前身是在上世纪80年代初兴起的城市信用社，这个时期城市信用社的目的是要为城市中私营以及个体经济提供适合的金融也服务，同时也为当...
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