海鲜姿造火锅开业计划书二零一七年八月目录目录.................................................................................2第一章项目概况...........................................................11.1门店名称.............................................................11.2门店类型.............................................................11.3项目规划.............................................................11.4店面特色.............................................................11.5投资收益概况.....................................................2第二章市场分析...........................................................32.1餐饮市场分析.....................................................32.2市场定位与服务对象.........................................32.3竞争对手.............................................................42.4竞争策略.............................................................4第三章产品及服务.......................................................63.1经营理念.............................................................63.2主要服务产品结构.............................................63.2.1餐饮店设计................................................63.2.2餐饮运营管理............................................73.2.3产品............................................................73.3目标人群...........................................................133.4增值服务...........................................................133.5服务质量控制...................................................143.6产品研发...........................................................14第四章经营计划.........................................................154.1企业理念...........................................................154.2发展目标...........................................................154.3经营管理模式...................................................164.4装饰装潢...........................................................164.5管理团队...........................................................174.6组织结构...........................................................184.7人力招聘与培训...............................................184.8进货渠道建设...................................................194.9实施进度与计划...............................................19第五章营销与推广策略.............................................215.1品牌战略...........................................................215.2市场定位与目标客户.......................................215.3产品策略...........................................................215.4价格策略...........................................................225.5宣传推广...........................................................225.6促销策略...........................................................235.7渠道策略...........................................................245.8公关策略...........................................................245.9营销队伍建设计划...........................................24第六章财务分析.........................................................266.1项目投资估算...................................................266.2项目运营收入分析...........................................266.3项目运营成本分析...........................................276.4项目财务评价................................................
