呈交海南海口市海甸岛发展项目发展顾问报告-终稿（第一冊)上海新建桥企业集团有限公司2005年6月30日目录1.0简介..........................................................................11.1任务介绍...................................................................11.2项目介绍...................................................................12.0宏观环境分析..................................................................32.1海南省/海口市宏观经济发展状况分析..........................................32.2海口市宏观环境发展背景分析................................................213.0海南省房地产市场..............................................................243.1海南房地产开发市场回顾......................................................243.2近年海南省房地产开发总体状况................................................243.3海南省房地产开发特征........................................................254.0海口市住宅物业研究...........................................................274.1海口市住宅物业宏观趋势....................................................274.2海口市住宅物业市场特征....................................................324.3海甸岛住宅物业研究........................................................414.3海甸岛住宅物业研究........................................................424.4住宅物业竞争对手分析......................................................454.5住宅物业市场未来发展趋势分析..............................................515.0商用物业市场分析.............................................................565.1海口市的零售商业的区域分布情况............................................565.2海口市未来零售商业格局发展趋势............................................575.3海甸岛目前零售商业总体情况.................................................585.4海甸岛未来零售商业发展趋势预测............................................585.5海口市零售商业需求分析....................................................595.6零售商业分析小结及对本项目的启示..........................................606.0酒店物业市场分析.............................................................616.1海口市星级酒店物业市场概况................................................616.2旅游宾馆饭店的经营情况-客房开房率........................................626.3旅游宾馆饭店接待情况......................................................636.4海口市国内游客地区分布情况(2003年)........................................646.5海口市境外游客地区分布情况(2003年)........................................656.6海口市五星级标准酒店分布情况..............................................656.7海甸岛星级酒店分布情况....................................................676.8海口市规划对酒店业发展的影响..............................................686.9竞争对手分析..............................................................696.10拓展会议市场对海口酒店物业的影响..........................................726.11产权式酒店................................................................726.12酒店物业分析小结..........................................................747.0购房者需求研究...............................................................757.1问卷研究结果..............................................................757.2深度访谈分析..............................................................788.0项目区位研究..............................
