大连三寰集团南沟温泉度假村前期规划第1页共36页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共36页目录一、项目概述3二、资源优势分析..........................................41、外部优势.....................................................42、内部优势.....................................................4三、规划与经营项目建议....................................51、战略规划.....................................................52、主要经营项目建议.............................................52.1温泉会所.................................................72.1.1温泉浴城............................................72.1.2康体理疗中心........................................82.1.3商务会议中心........................................82.1.4风味餐厅............................................92.2温泉别墅.................................................92.3生态农庄................................................112.4室外娱乐场..............................................112.5温泉度假酒店............................................122.6室内温泉................................................12四、市场分析、预测.......................................131、行业分析....................................................132、市场分析....................................................152.1商务会议客户............................................152.2旅行团客户..............................................162.3度假疗养客户............................................163、营销推广..................................................173.1开发建设期的营销推广重点................................173.2实际运营期的营销推广重点................................18第2页共36页第1页共36页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共36页五、项目投资经济分析.....................................201、度假村内各项目的具体收支及回收期分析........................201.1温泉会所................................................201.1.1投资总额...........................................201.1.2营业收入...........................................211.1.3营业成本...........................................221.1.4利润...............................................221.1.5投资回收期.........................................231.2温泉别墅................................................231.2.1投资总额...........................................231.2.2营业收入...........................................231.2.3营业成本...........................................241.2.4利润...............................................241.2.5投资回收期.........................................251.3生态农庄................................................251.3.1投资总额...........................................251.3.2营业收入...........................................251.3.3营业成本...........................................251.3.4利润...............................................261.3.5投资回收期.........................................261.4室外娱乐场..............................................261.4.1投资总额...........................................261.4.2营业收入...........................................261.4.3营业成本...........................................271.4.4利润...............................................271.4.5投资回收期.........................................271.5温泉度假酒店及滑雪度假酒店.................
