第1页共95页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共95页第1章项目地块分析..............................................................................................................31.1项目概况......................................................................................................................31.1.1国华东方美郡北区项目基本情况...................................................................31.1.2国华第三空间基本情况...................................................................................41.1.3国华独栋别墅基本情况...................................................................................41.2SWOT分析说明..........................................................................................................41.3SWOT矩阵分析..........................................................................................................51.3.1Strength项目优势分析....................................................................................51.3.2Weakness项目劣势分析..................................................................................71.3.3Opportunity项目机会分析..............................................................................81.3.4Threat项目威胁分析.....................................................................................101.4项目突破方向............................................................................................................10第2章项目市场定位............................................................................................................122.1国华东方美郡北区.....................................................................................................122.1.1市场价值点整合.............................................................................................122.1.2市场定位.........................................................................................................122.1.3形象定位.........................................................................................................182.2国华第三空间............................................................................................................192.2.1价值点提炼.....................................................................................................192.2.2市场定位.........................................................................................................192.3国华独栋别墅............................................................................................................21第3章品牌营销思路............................................................................................................243.1地产品牌形象定位.....................................................................................................243.1.1地产品牌概念.................................................................................................243.1.2国华品牌营销优势.........................................................................................243.1.3品牌塑造策略.................................................................................................253.1.4品牌的形象定位.............................................................................................263.1.5地产品牌持续发展策略...............................................
