目录前言...................................................................................................................................................31、项目自身分析.....................................................................................................................................41.1项目区域形象分析..................................................................................................................41.1.1项目区域在济南市的位置及城市形象.........................................................................41.1.2项目区域在经十路的位置和城市形象.................................................................................51.1.3项目区域在济南东部的位置和城市形象....................................................................51.2项目地块情况............................................................................................................................61.3S.W.O.T矩阵分析法....................................................................................................................6“SWOT”矩阵.......................................................................................................................................81.4物业优势及劣势分析.............................................................................................................91.4.1Strength优势分析............................................................................................................91.4.2Weakness劣势分析........................................................................................................111.5物业机会及威胁分析...........................................................................................................131.5.1Opportunity机会分析...................................................................................................131.5.2Threat威胁分析..............................................................................................................151.6各因素交叉分析.......................................................................................................................151.6.1规避项目劣势的交叉分析.............................................................................................151.6.2规避项目威胁的交叉分析...........................................................................................181.7分析总结.................................................................................................................................192.项目定位..............................................................................................................................................202.1市场定位....................................................................................................................................202.1.1市场定位的决定因素........................................................................................................202.1.2市场最终定位...................................................................................................................212.1.3市场定位的支撑点..........................................................................................................242.2目标市场（客户）定位.........................................................................................................282.2.1目标市...
