编号：_____创业计划书参赛省份：湖南省学校全称：湖南大学公司名称：湖南西泰科技（SiTech）发展有限公司团队名称：西泰科技创业团队类别：A、□农林、畜牧、食品及相关产业类B、□生物类、医药类C、□化工技术、环境科学类D、电子信息类E、□材料类F、□机械能源类G、□服务咨询类目录第一部分执行概要..................................................1第二部分项目背景及产品2.1国内外研发现状与发展趋势........................................42.2产品介绍........................................................52.3产品优势........................................................62.4产品竞争力分析..................................................72.5产品结构规划....................................................82.6知识产权关系....................................................92.7社会认证.......................................................102.8未来产品和服务规划.............................................112.9社会效益.......................................................11第三部分市场机会3.1市场状况.......................................................123.2市场环境分析...................................................133.3市场细分及特征分析.............................................163.4市场容量和销量预测.............................................193.5竞争分析.......................................................20第四部分市场营销组合4.1市场定位.......................................................244.2目标市场.......................................................244.3产品...........................................................244.4价格...........................................................254.5渠道...........................................................264.6促销...........................................................284.7公共关系.......................................................284.8政策...........................................................29第五部分公司战略5.1公司概述.......................................................305.2公司宗旨.......................................................305.3公司目标.......................................................305.4公司VI设计....................................................305.5战略目标.......................................................31第六部分生产管理6.1生产方案.......................................................336.2工艺流程.......................................................346.3组织方式.......................................................346.4管理措施.......................................................34第七部分投资分析7.1股本结构与规模.................................................357.2资本来源与运用.................................................357.3投资收益分析与风险分析.........................................36第八部分财务分析8.1公司的全面预算.................................................418.2主要财务报表...................................................458.3财务报表分析...................................................37第九部分企业经营与管理9.1企业经营.......................................................539.2公司管理.......................................................559.3管理团队.......................................................56第十部分机遇与风险10.1机遇..........................................................5910.2外部风险.......................................
