目录1.项目概况...................................................................................................................11.1项目创意背景..................................................................................................11.2基本情况..........................................................................................................21.3项目进展..........................................................................................................21.4组织管理机构..................................................................................................31.4.1股东构成...............................................................................................31.4.2初期团队组织结构图及说明...............................................................41.4.3人员、薪酬、激励及绩效考核...........................................................51.4.4后期团队的组织结构...........................................................................71.4.5网站组织结构.......................................................................................81.4.6职责分配...............................................................................................91.5业务模式..........................................................................................................91.5.1主要业务...............................................................................................91.5.2盈利模式...............................................................................................91.6发展策略..........................................................................................................92.行业现状与市场分析.............................................................................................112.1行业状况........................................................................................................112.2市场前景与预测............................................................................................112.2.1市场前景.............................................................................................112.2.2市场预测.............................................................................................122.3主要竞争对手................................................................................................122.4市场壁垒........................................................................................................132.5SWOT分析....................................................................................................142.5.1竞争优势（Strength）.......................................................................142.5.2竞争劣势（Weakness）.....................................................................142.5.3竞争机会（Opportunity）.................................................................142.5.4竞争威胁（Threat）..........................................................................142.5.5SWOT分析总结.................................................................................153.项目设计与研发.....................................................................................................163.1研发计划........................................................................................................163.2技术分析..........................................
