P201项目双排匹配E2.8发动机产品项目描述书拟制：校对：会签：审核：审定：批准：开始实施日期：2009年月日P201项目匹配E2.8发动机产品项目描述书项目描述书编号：1037/2037-MST-001目录第一章项目描述通知书........................................................................................................................................3第二章项目概述.....................................................................................................................................................42.1编制依据...................................................................................................................................................42.2目标市场定位............................................................................................................................................42.2.1目标市场定位描述........................................................................................................................42.2.2目标市场区域选择及竞争定位....................................................................................................42.2.3竞争标杆........................................................................................................................................42.2.4质量标杆........................................................................................................................................42.3消费者需求基本描述..............................................................................................................................52.3.1消费者主要构成（消费者应说明是哪个目标区域的，不同区域消费者的需求有差异–袁）...........................................................................................................................................................52.3.2产品需求特点及使用特点............................................................................................................52.4总体技术定位..........................................................................................................................................5第三章型谱.............................................................................................................................................................63.1概述...........................................................................................................................................................63.2型谱表.......................................................................................................................................................63.3全新PK产品组合规划..............................................................................................................................63.4首批启动计划............................................................................................................................................73.5整车配置表................................................................................................................................................73.5.1底盘动力........................................................................................................................................83.5.2车身及附件....................................................................................................................................83.5.3电子电器........
