甘肃省首届大学生创业计划大赛校内选拔赛商业计划书项目名称：康乐园老年人休闲会所创业团队（个人）：8090日期：2010/11/06所在学院名称：参赛者联系电话：参赛者电子邮件：目录前言..................................................................................................................................................2第一章计划书摘要....................................................................................................................3第二章产品分析........................................................................................................................5第一节产品的开发背景.......................................................................................................5第二节产品的开发与设计...................................................................................................9第三节产品的定价分析.....................................................................................................14第三章市场分析........................................................................................................................16一、市场宏观背景................................................................................................................16二、休闲会所的经济特点.....................................................................................................22三、投资休闲服务业的性质和投资回报率现实.................................................................23四、区域投资环境分析.........................................................................................................23五、本项目的比较优势.........................................................................................................26六、本项目的前景预测（综合分析）.................................................................................28第四章组织与管理....................................................................................................................29第五章营销策略........................................................................................................................31第一节娱乐休闲会所品牌营销战略.................................................................................31第二节休闲会所营销渠道建设...........................................................................................33第三节休闲会所市场传播策略...........................................................................................34第六章风险评估与防范...........................................................................................................37第一节投资预算..............................................................................................................37第二节财务评析................................................................................................................40第三节风险评析................................................................................................................44第七章综合评析..................................................................................................................46一、经济效益分析................................................................................................................46二、社会效益分析........................................................................................................
