报告类——体育运动品牌关店潮背后zara品牌店分析报告目录一、zara简介·························································错误。未定义书签。1.1品牌介绍························································错误。未定义书签。1.2品牌理念························································错误。未定义书签。1.3经营范围························································错误。未定义书签。1.4顾客来源························································错误。未定义书签。1.5品牌特色························································错误。未定义书签。二、zara在中国的店铺设计与布局·······································错误。未定义书签。2.1模特。定型形象的诱导··························第1页共10页····················错误。未定义书签。2.2橱窗里的情景剧···················································错误。未定义书签。三、zara主要管理系统·················································错误。未定义书签。3.1zara总部管理系统···············································错误。未1定义书签。3.2zara采购管理系统···············································错误。未定义书签。3.3zara物流配送系统···············································错误。未定义书签。3.4zara分店管理系统···············································错误。未定义书签。四、结语·······························································错误。未定义书签。2一、zara简介1.1品牌介绍zara是西班牙著名品牌，是世界四大时装连锁机构之一，第2页共10页（其它三个为美国的休闲时装巨头gap、瑞典的时装巨头hm、德国的平价服装连锁巨头ca），zara的本领是它是全球唯一的一家能够在15天内将生产好的服装配送到全球850多个店的时装公司。zara是inditex集团下的品牌，inditex是西班牙排名第一，全球排名第三的服装零售商，在全球52个国家拥有2000多家分店。旗下拥有zara、pullandbear、massimodutti等九个服装品牌，zara是其中最成功的，被认为是欧洲最具研究价值的品牌之一。zara公司位于西班牙的拉克鲁尼亚，有2.7万名员工，年销售服装9000万件，在全球50多个国家拥有2000多个销售商店（其中有760多家zara专卖店）。zara公司对服装产品的生产制造能够做到在不到两周的时间内，就快速制作并进行销售。所以在服装业已经被作为极速时尚业的头把交椅，他的营销模式非常的独特，zara可算得上是“抄版大王”，在战略上采取了快速、敏捷、多品类、小规模、大终端的竞争战略。1.2品牌理念zara品牌的设计与应用，从立体到平面以及到标签，都富有很强的设计感与时代感，深受全球时尚青年喜爱，设计师品牌的优异设计，价格却更为低廉，简单来说就是让平民拥抱highfashion。1.3经营范围女装，男装，童装，鞋靴，帽子，围巾。1.4顾客来源zara的顾客定位——25～35岁的主力顾客层，一般以年轻时尚人士为主。zara的目标消费群是收入较高并有着较高学历的年轻人，主要为25—35岁...
