武汉理工大学经济学院企业经营模拟课程案例分析大作业专业班级：电商1101学生学号：学生姓名：刘畅授课教师：目录1.第一季度......................................................................................................11.1市场准入...........................................................................................11.2决策内容...........................................................................................21.2.1产品设计和研发......................................................................21.2.2市场开发................................................................................21.2.3ISO认证...................................................................................31.2.4资金预算.................................................................................31.3广告投放............................................................................................41.4生产管理............................................................................................51.4.1排产计划.................................................................................51.4.2设备购置.................................................................................51.4.3人员配置.................................................................................51.4.4原料采购.................................................................................61.5下季度预测........................................................................................61.5.1生产线预出售..........................................................................61.5.2原材料预采购..........................................................................61.5.3计划辞退.................................................................................71.5.4设备人员升级..........................................................................71.6订单交付...........................................................................................71.7季度结算............................................................................................81.7.1销售收入.................................................................................81.7.2销售成本.................................................................................81.7.3季末自动结算项......................................................................91.7.4下季度季初自动结算项.........................................................101.7.5应收账款贴现........................................................................111.7.6可贷款额度............................................................................122.第二季度....................................................................................................132.1上季度市场分析..............................................................................132.1.1广告投放...............................................................................132.1.2销售分析...............................................................................132.1.3产品分析...............................................................................132.1.4对手分析...............................................................................132.2当季市场预计..................................................................................172.2.1广告及销售预计..............
