（文山）固话秘书业务业务运营策划书昆明希文科技有限公司KunmingSciwenCo.,Ltd.目录一、固话秘书业务运营背景及简介...............................................................................11.1、固话秘书业务运营背景...................................................................................11.1.1电信业务现状及发展.............................................................................11.1.2固话增值业务现状.................................................................................21.2、固话秘书业务简介...........................................................................................2二、市场细分及市场定位...............................................................................................32.1市场前景分析.......................................................................................................32.2目标市场...............................................................................................................32.3市场优势机会.......................................................................................................4三、运营费率的定制.......................................................................................................4四、关于培训...................................................................................................................4五、行销组合策略...........................................................................................................55.1户外广告...............................................................................................................55.2车身广告..............................................................................................................65.3媒体广告...............................................................................................................65.4网站宣传..............................................................................................................65.5利用电信现有固话网宣传...................................................................................65.6利用电信营业厅进行宣传...................................................................................75.7印制宣传彩页.......................................................................................................75.8消费者信息反馈...................................................................................................75.8效果评估...............................................................................................................7六、固话秘书业务系统管理制度...................................................................................8七、客户服务方案...........................................................................................................97.1客户服务组织和工作制度...................................................................................97.2客户服务内容.......................................................................................................97.3客服服务承诺.....................................................................................................107.4客户服务方式.....................................................................................................107.5客户服务流程...................................................................................
