目录摘要与关键词.........................................................................................................................1一、引言..................................................................................................................................2（一）研究背景及意义......................................................................................................2（二）文献综述..................................................................................................................2二、第三方交易平台的经济特征...................................................................................4（一）第三方交易平台的定义与分类..............................................................................4（二）第三方交易平台的特征..........................................................................................5三、第三方交易平台的运营模式的主要类型............................................................6（一）多方共同发起平台..................................................................................................6（二）单一发起平台..........................................................................................................6（三）技术专有与共享平台..............................................................................................7四、基于双边市场的第三方交易平台的定价策略...................................................7（一）双边市场的定价依据..............................................................................................7（二）第三方交易平台的定价策略..................................................................................8五、第三方交易平台存在的问题及建议.....................................................................9（一）第三方交易平台存在的问题..................................................................................9（二）促进第三方交易平台发展的建议........................................................................10六、总结................................................................................................................................11参考文献................................................................................................................................121第三方交易平台的运营模式及定价策略研究摘要：我国电子商务行业飞速发展，促进了第三方交易平台的成长。本文首先在对第三方交易平台分类的基础上对其运营模式进行了探讨，分析了现有的主要的平台运营模式及其优劣势以探究适合不同企业的不同运营方法。然后借助于双边市场理论及方法，分析了第三方交易平台的定价的特点，并指出第三方平台的定价策略。最后结合现实环境与研究结果给出第三方交易平台在发展中存在问题，并提出相应的对策建议。关键词：第三方交易平台；双边市场；运营模式；定价策略ResearchontheOperationModeandPriceStrategyofThird-partyTradingPlatformAbstract:TherapiddevelopmentofChinae-commerceindustry,ledtothegrowthofthethirdpartytradingplatform.Inthispaper,basedonthethirdpartytradingplatformontheclassificationofitsoperatingmodewerediscussed,analyzedtheexistingmainplatformoperationmodeanditsadvantagesanddisadvantagesinordertoexplorethedifferentoperationmethodsfordifferententerprisesfirstly.Then,withthehelpofthebilateralmarkettheoryandmethod,thepricingcharacteristicsofthethirdpartytradingplatformareanalyzed,andthepricingstrategyofthethirdpartyplatformispointedout.Finally,accor...
