第八届“挑战杯”大学生创业计划竞赛饮用水中溴离子快速检测仪项目创业计划书2012年6月目录1、执行总结...........................................................................................................................................31.1公司概况..................................................................................................................................31.2产品和技术..............................................................................................................................31.3市场状况..................................................................................................................................41.4商业模式..................................................................................................................................51.5盈利预测..................................................................................................................................51.6企业展望..................................................................................................................................62、项目背景...........................................................................................................................................72.1产业背景..................................................................................................................................72.2产品描述..................................................................................................................................82.3产品的市场需求和前景........................................................................................................113、市场机会.........................................................................................................................................123.1市场分析................................................................................................................................123.2市场细分与目标市场选择....................................................................................................173.3行业竞争分析........................................................................................................................193.4市场容量估算........................................................................................................................223.5预计的市场份额....................................................................................................................234、公司战略.........................................................................................................................................244.1公司概述................................................................................................................................244.2总体战略................................................................................................................................244.3发展战略................................................................................................................................245、市场营销.........................................................................................................................................265.1市场定位..........................................................................................................................
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