目录摘要.................................................ⅠABSTRACT...........................................Ⅱ一、绪论..............................................1（一）研究背景..........................................1（二）研究目的与意义....................................1（三）国内外研究综述....................................2二、乡村旅游.............................................4（一）乡村旅游概述......................................4（二）乡村旅游发展趋势..................................5（三）乡村旅游主要发展模式..............................6三、兴化乡村旅游发展现状分析.............................8（一）兴化乡村旅游发展概述..............................8（二）兴化乡村旅游发展现状..............................9四、兴化乡村旅游的发展对策..............................14（一）坚持政府为主体的发展模式.........................14（二）因地制宜的基础上实现创新.........................14（三）妥善处理乡村资源环境与旅游发展的关系.............15（四）坚持项目引领，发展旅游全域化.....................15五、结论与讨论..........................................15致谢....................................................17参考文献................................................18摘要现如今，世界各地的乡村旅游都在被越来越多的旅游者所青睐,乡村旅游己成为旅游业中的重要一环。近些年，乡村旅游致力于满足人们的休闲、娱乐及度假等需求，发展势头颇为迅猛。我国的乡村旅游相比国外起步要晚些，在乡村旅游飞速发展的过程中，存在着一定的制约因素，例如旅游项目单一、发展潜力有限和后劲不足等。基于这样的背景，此次研究以区位优势明显、自然与人文资源优越、旅游业发展迅猛的江苏省兴化市作为研究的对象，本文总结了国内外乡村旅游的研究成果，阐述了兴化乡村旅游发展的背景，分析了兴化乡村旅游的发展现状并对其发展模式进行了梳理，为兴化市乡村旅游发展模式选择提供了依据。分析兴化市乡村旅游的现状的同时运用SWOT分析法，进一步揭示当前兴化市乡村旅游发展的优劣势、机遇和挑战因素，通过现状及SWOT的分析对未来兴化乡村游的规划和发展提出针对性建议。关键词：兴化市；乡村旅游；发展模式ABSTRACTNowadays,ruraltourisminallpartsoftheworldisbecomingmoreandmorepopularwithmoreandmoretourists,andruraltourismhasbecomeanimportantpartofthetourismindustry.Inrecentyears,ruraltourismhasbeenworkingtomeettheneedsofpeople'sleisure,entertainmentandvacation.Ruraltourisminourcountrycomparedwithforeignstartlater,intheprocessofrapiddevelopmentofruraltourism,therearecertainconstraints,suchassingletourismprojects,developmentpotentialislimitedandinsufficientpower,etc.Basedonsuchbackground,theresearchwithobviouslocationadvantage,superiornaturalandhumanisticresources,tourismboomingxinghua,jiangsuprovinceastheresearchobject,thispapersummarizesthedomesticandforeignresearchachievementsofruraltourism,thispaperexpoundsthebackgroundofXingHuaruraltourismdevelopment,analysestheXingHuaruraltourismdevelopmentpresentsituationandthepatternofthedevelopmentofthecomb,providethebasisforxinghuaruraltourismdevelopmentpatternchoice.TheanalysisofthepresentsituationofxinghuavillagetourismSWOTanalysisatthesametime,furtherrevealstheadvantagesanddisadvantagesofthecurrentxinghuaruraltourismdevelopment,theopportunitiesandchallenges,throughtheanalysisofthecurrentsituationandSWOTXingHuaruraltourismplanninganddevelopmentinthefutureputforwardpertinencesuggestion.Keywords:xinghua；ruraltourism；developmentpattern一、绪论（一）研究背景伴随着城市化和工业化进程的加速,人类赖以生存的地球环境...
