第1页共32页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共32页目录摘要............................................................................................................................................2Abstract..........................................................................................................................................3第一章引言....................................................................................................................................41.1研究背景....................................................................................................................................41.2研究意义....................................................................................................................................41.3文献综述....................................................................................................................................5第二章中小企业品牌战略理论分析...........................................................................................72.1中小企业简介...........................................................................................................................72.2品牌的内涵...............................................................................................................................72.3品牌竞争力.............................................................................................................................10第三章中小企业品牌的现状与问题...........................................................................................113.1中小企业品牌的现状..............................................................................................................113.2中小企业品牌存在的主要问题...............................................................................................123.3中小企业品牌战略制定时存在的主要问题...........................................................................13第四章品牌战略的选择..............................................................................................................174.1无品牌战略..............................................................................................................................174.2有品牌战略..............................................................................................................................18第五章品牌推广战略..................................................................................................................245.1品牌推广..................................................................................................................................245.2品牌推广的战略......................................................................................................................24结束语........................................................................................................................................27参考文献........................................................................................................................................29致谢........................................................................................................................................30第2页共32页第1页共32页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟...
