重庆智尔信息技术有限公司文件编号：北汽银翔汽车营销分析系统项目需求说明书部门编撰审核批准生效日期文档编号重庆智尔信息技术有限公司修订记录Date（日期）Version（版本）Description（描述）Author（作者）重庆智尔信息技术有限公司目录1.文档介绍........................................................11.1文档目的.................................................................................................................................11.2参考文档.................................................................................................................................11.3术语与缩写解释.....................................................................................................................12.业务概述........................................................12.1使用单位.................................................................................................................................12.2项目建设目标.........................................................................................................................13.汽车营销分析系统项目功能需求....................................23.1基础维度.................................................................................................................................23.2网络管理.................................................................................................................................23.2.1上牌分析.........................................................................................................................23.2.2竞品渠道分析.................................................................................................................33.2.3开发计划分析.................................................................................................................43.2.4大区日均任务分析.........................................................................................................43.2.5店面分析.........................................................................................................................53.2.5.1一级形象店.....................................................................................................53.2.5.2二网店面数.....................................................................................................53.2.5.3建店进度.........................................................................................................53.2.6经销商分析.....................................................................................................................63.2.6.1经销商有效性.................................................................................................63.2.6.2经销商日库存预警.........................................................................................73.2.6.3经销商当月未提车数.....................................................................................73.2.6.4经销商扣款月度分析.....................................................................................73.2.6.5广宣投放率.....................................................................................................83.2.7三表一卡.........................................................................................................................83.2.7.1经销商月份销售促进失联降级战败分析.................................
