基于物联网的跃动冷链物流创业方案团队名称:跃动有限责任公司创业计划团队.负责人:郑媛媛指导教师:王庆军指导教师电话:13889242586目录一、执行总结.................................................................................................................................11.1背景：尚待发掘的巨大市场.......................................................................................................11.2现状：我国冷链物流体系和设施尚未成熟................................................................................51.3公司业务.......................................................................................................................................91.4市场概貌：市场发展前景广阔,机遇与挑战并存.......................................................................91.5营销策略：层次立体化营销策略.............................................................................................111.5.1分销渠道..............................................................................................................................111.5.2信息化营销..........................................................................................................................111.5.3个性化营销..........................................................................................................................121.6公司管理：人性化科学管理.....................................................................................................131.7经营原则.....................................................................................................................................151.7.1服务(Service)........................................................................................................................151.7.2快速(Speed).........................................................................................................................151.7.3低成本(Saving).....................................................................................................................151.7.4规模优化(Scaleoptimization)..............................................................................................161.7.5库存控制(StockControl)......................................................................................................161.8公司战略.....................................................................................................................................161.9风险分析.....................................................................................................................................17二、公司介绍...............................................................................................................................182.1公司简介.....................................................................................................................................182.2业务范围.....................................................................................................................................192.3服务过程.....................................................................................................................................192.4核心竞争力.................................................................................................................................192.5公司定位............................
