休闲农业项目策划方案篇一：休闲观光农业项目策划休闲观光农业项目1、项目背景介绍.............................................................................................................................31.1红树林的概念.....................................................................................................................31.2海口演丰东寨港红树林.....................................................................................................31.3海南国际旅游岛建设背景下的休闲农业........................................休闲农业项目策划）.................................42、项目规划背景分析.....................................................................................................................42.1自然环境.............................................................................................................................42.2文化环境.............................................................................................................................52.3生态效益............................................................................................................第1页共11页.................52.4经济环境.............................................................................................................................52.5社会环境.............................................................................................................................63、项目定位...................................................................................................................................63.1顾客分析.............................................................................................................................63.1.1收入：......................................................................................................................63.1.2区位：....................................................................................................................63.1.3年龄：......................................................................................................................73.1.4性别：......................................................................................................................7第2页共11页3.1.5偏好、职业：..........................................................................................................73.1.6教育背景：..............................................................................................................73.2目标市场的选择.................................................................................................................73.2.1白领：.........................................................................................................................73.2.2企业管理层：..........................................................................................................73.2.3高收入家庭：.............................................................................................................73.3产品与服务定位.................................................................................................................73.3.1建设国家红树林保护区，建设国家湿地公园.....................................................83.3.2发展红树林乡镇游.....................................................第3页共11页.......................
