大学生创业计划书目录一、店面介绍....................................................................................4（一）宗旨...................................................................................4（二）店面简介...........................................................................4（三）战略...................................................................................4（四）技术...................................................................................4（五）店面管理...........................................................................5二、行业市场分析............................................................................5（一）市场介绍...........................................................................5（二）目标市场...........................................................................5（三）顾客购买准则...................................................................6（四）销售策略...........................................................................6（五）市场渗透...........................................................................7（六）竞争性分析.......................................................................7（七）SWOT分析......................................................................8三、产品介绍及后续制造................................................................9（一）产品概念...........................................................................9（二）产品的市场分析...............................................................9（三）主要产品介绍...................................................................9四、人员组织结构..........................................................................15（一）组成人员.........................................................................15（二）组织结构.........................................................................15（三）店铺规则.........................................................................17五、营销策略..................................................................................18（一）营销方式.........................................................................18（二）促销计划.........................................................................20（三）营销队伍和管理.............................................................21（四）价格策略.........................................................................21六、财务..........................................................................................21（一）财务预算.........................................................................21（二）产品成本及盈利分析.....................................................23（三）财务统计.........................................................................23（四）财务报表.........................................................................24七、风险评估..................................................................................24（一）主要风险预测.................................................................24（二）应对策略.........................................................................24八、投资者退出方式......................................................................26计划摘要一、宗旨可米•丸动漫周边铺的宗旨是满足当下日益增长的动漫周边衍生产品的需...
