XXX电商平台商业计划书xxx技术有限公司二零一六年五月XXX电商平台商业计划书II目录第一章市场分析........................................................................................51.1目标市场定位...............................................................................51.2市场现状分析..............................................................................51.2.1保健品行业发展现状.......................................................51.2.2电子商务行业发展现状...................................................71.3市场发展趋势分析.....................................................................101.4竞争分析.....................................................................................10第二章项目介绍......................................................................................112.1项目定位.....................................................................................112.2核心价值.....................................................................................112.3产品与服务.................................................................................112.3.1产品介绍..........................................................................112.3.2销售方式..........................................................................112.3.3入驻体系..........................................................................112.4项目优势.....................................................................................11第三章商业模式......................................................................................123.1运营模式.....................................................................................12XXX电商平台商业计划书III3.2盈利模式.....................................................................................12第四章战略规划......................................................................................134.1竞争策略......................................................................................134.2战略目标......................................................................................134.3战略规划......................................................................................134.3.1近期（2016.05-2017.12）.........................................134.3.2中期（2018.01-2019.12）.........................................134.3.3远期（2020年以后）...................................................13第五章营销策略......................................................................................145.1客户行为分析............................................................................145.1.1客户信息收集渠道.........................................................145.1.2影响决策因素..................................................................145.2推广策略.....................................................................................145.2.1线上推广..........................................................................145.2.2线下推广..........................................................................155.3渠道策略.....................................................................................16第六章组织结构与管理团队..................................................................186.1组织结构.....................................................................................
