契约的选择与供应链协调机制研究摘要经济的发展和科技的进步为电子商务开辟了无比广阔的前景，在全球信息化大势所驱的影响下，各国的电子商务不断的改进和完善，电子商务已成为21世纪先进生产力的标志之一。作为一种信息时代国际通行的商务模式，电子商务观念正不断深入人心。在电子商务运行的过程中，供应链协调问题是供应链管理领域的重要组成部分，而每一个供应链契约对电子商务供应链的协调也都不一样，由于供应链内各行为主体都有各自的最优目标、信息不对称，成员活动与决策往往与供应链的总体利益相冲突。研究电子商务环境下的供应链的契约与供应链协调对于企业合理发展电子商务，利用供应链协调机制和契约选择，对电子商务良性发展有重要的意义。如何通过对不同契约进行权衡，选择一个实现整体利益最大化的契约，是电子商务决策中一个重要的课题。本文通过对各种契约进行实际分析，同时对供应链协调机制的内涵深入研究，研究在不同的形势下如何进行契约选择，从而实现利益的最大化。关键词:电子商务；供应链；契约；供应链契约；供应链协调机制AbstractThedevelopmentofeconomyandtheprogressofscienceandtechnologyfore-commerceopenedverybroadprospects,inthegeneraltrendoftheglobalinformationtechnologyundertheinfluenceofthedrive,thee-commercecontinuousimprovementandperfection,theelectroniccommercehasbecomethesymbolofadvancedproductivityintwenty-firstCentury.Asakindofinformationeratheinternationalbusinessmodel,e-commerceconceptcontinuestowinsupportamongthepeople.Intheelectroniccommerceintheprocessofrunning,theproblemofsupplychaincoordinationfieldofsupplychainmanagementisanimportantpartofthesupplychain,thehasitsownoptimalobjective,informationasymmetry,memberactivitiesanddecision-makingisoftenassociatedwiththewholesupplychainbenefitconflict.Studyofthee-businessenvironmentofthesupplychaincoordinationfortheenterprisereasonabledevelopmentelectroniccommerce,thesupplychaincoordinationmechanismandcontractchoice,totheelectroniccommercedevelopmenthasimportantsignificance.Howtobalancedifferentcontracts,chooseatoachievethemaximumbenefitsofthewholecontract,electroniccommerceisanimportanttaskindecisionmaking.Basedonvariouscontractstomakepracticalanalysis,atthesametimeonthesupplychaincoordinationmechanismconnotationin-depthstudy,researchindifferentsituations,howtocarryoutthecontractchoice,toachievemaximumbenefits.KeyWords：Electroniccommerce;supplychaincoordination;Supplychaincoordinationmechanism目录摘要................................................................1Abstract................................................................2绪论.................................................................1一、供应链基本理论概述..................................................2（一）供应链与供应链管理理论.................................................................................2（二）供应链协调理论.................................................................................................6（三）供应链契约理论.................................................................................................9二、供应链协调与契约之间的关系.........................................12（一）两者之间的双重边际化效应...........................................................................12（二）供应链契约与供应链协调的相关研究...........................................................13四、供应链契约协调存在的问题...........................................18（一）供应链管理中存在的问题............................................................................
