目录摘要…………………………………………………………………………………………………1abstract:……………………………………………………………………………………………..1一、相关概念界定和国内外相关研究综述......................2（一）相关概念界定.....................................2（二）国内外相关研究综述...............................2二、跨境电商与传统贸易的应用..............................2（一）跨境电商的发展现状...............................21.交易规模不断壮大，占比持续上升....................22.出口发展迅速，进口占比平稳上升....................33.以B2B为主，B2C模式逐渐兴起.......................3（二）传统贸易的发展弊端...............................41.销售流程繁琐......................................42.营销推广成本高昂..................................4（三）跨境电商在传统贸易中的应用现状...................41.自主选择合适的跨境电商平台........................42.充分利用SNS社交网站推广..........................43.尝试设立本企业的外文官网..........................44.终端消费者成为主导................................4三、跨境电商对传统贸易的影响..............................4（一）对经营主体和客体的影响...........................5（二）对营销方式的影响.................................5（三）对管理方式的影响.................................5（四）对成交方式的影响.................................5（五）对监管方式的影响.................................5（六）对传统贸易市场的影响.............................5四、跨境电商在传统贸易应用中存在的问题分析................6（一）市场监管体系存在缺陷.............................6（二）企业缺乏自主品牌意识.............................6（三）物流业及通关服务急需改善.........................6（四）信用不足.........................................7（五）专业人才缺乏.....................................7五、政策与建议............................................7（一）发挥政府的规划和指导作用.........................7（二）制定统一的质控标准...............................7（三）大力发展物流.....................................8（四）简化通关流程.....................................8（五）完善全社会的诚信制度.............................8（六）注重培养专业人才.................................8结论......................................................9注释.....................................................10参考文献.................................................11跨境电商对传统贸易的影响分析摘要：在互联网不断发展的背景下，跨境电商与随着不断的向前发展，使得传统贸易更多的选择使用跨境电商来进行发展，同时跨境电商在进出口贸易中占据了主体的地位。本文中根据我国跨境电商和传统贸易的实际发展情况以及在发展过程中所出现的不足之处进行了分析并针对不足的地方提出相关的解决措施来促进传统贸易更好的使用跨境电商来进行发展。关键词：跨境电商；传统贸易；平台Analysisoftheimpactofcross-bordere-commerceontraditionaltradeAbstract：WiththepopularizationanddevelopmentofInternet,cross-borderelectroniccommercehasdevelopedrapidly,ithasbeenusedintraditionalinternationaltradefrequently,andbecomesthemaintrendofimportandexporttradegradually.Thispapercombinesthecurrentsituationofcross-borderelectroniccommerceandtraditionalinternationaltradeandtheexistingproblemsintheapplication,andputsforwardrelevantpoliciesandsuggestion,soastomakecross-electroniccommercecouldbeappliedtotraditionalinternationaltradebetter.KeywordsCross-borderelectroniccommerce;traditionalinternational...
