光电趣味产品项目商业计划书摩米创新工场二0一三年九月文件编号：<归档人员填写>编写版本号：V1.0审核：生效日期：批准：部门：目录1.项目背景...........................................................................................................................................11.1全球光电产业快速发展。.............................................................................................................11.2光电产业已成为我国主要的新兴科技产业。.............................................................................21.3礼品行业.........................................................................................................................................32.项目产品定位...................................................................................................................................52.1首批主打产品.................................................................................................................................72.2品牌定位.........................................................................................................................................73.项目市场分析...................................................................................................................................93.1礼品发展的几个阶段.....................................................................................................................93.2礼品市场的产值及行业发展状况...............................................................................................103.3礼品行业的创新趋势...................................................................................................................124.项目竞争力分析..................................................................................................................................144.1竞争态势.......................................................................................................................................144.2同业者竞争分析...........................................................................................................................144.3项目竞争优势...............................................................................................................................144.5优势分析.......................................................................................................................................155.公司组建方案......................................................................................................................................165.1商业模式.......................................................................................................................................165.2市场销售计划...............................................................................................................................165.4融资计划.......................................................................................................................................185.5股权结构（暂定）.......................................................................................................................195.6团队...............................................................................................................................................216.投入产出分析........................................
