招商手册加盟Sprandi品牌做个成功的特许经销商广州斯沃恩体育用品有限公司Sprandi(斯普兰迪)中国总代理2003.04.01前言............................................................................................................................................4关于SPRANDI品牌..........................................................................................5第2页共21页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共21页品牌简介...............................................................................................................................5产品介绍...............................................................................................................................51．服装................................................................................................................................52．鞋类................................................................................................................................6品牌定位...............................................................................................................................6SPRANDI产品系列..........................................................................................................6价格定位...............................................................................................................................7销售终端模式....................................................................................................................7销售网络及核心策略简介........................................................................................7SPRANDI品牌发展展望..............................................................................................8SPRANDI品牌优势分析..............................................................................8一．品牌优势....................................................................................................................8二．成本优势....................................................................................................................9三．服务优势....................................................................................................................9四．管理优势....................................................................................................................9五．SPRANDI品牌2003年营销推广计划...................................................10六．应对策略..................................................................................................................10七．工作重点..................................................................................................................10加盟SPRANDI品牌........................................................................................10SPRANDI专卖店投资分析.....................................................................11第3页共21页第2页共21页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第3页共21页市场分析..............................................................................................................................11SPRANDI产品线极其发展方向...........................................................................12SPRANDI专卖店投资分析.......................................................................................12赢利...
