神舟笔记本电脑品牌推广策划书目录JG品牌策划集团一、策划目的................................................................................................................1二、对品牌影响因素进行分析....................................................................................1（一）宏观环境分析PEST...................................................................................11.经济人口（Economic）...........................................................................12.政策法律（Politica1）.............................................................................13.科技自然(Technology)..............................................................................24.社会文化（Society）..............................................................................2（二）微观环境分析...........................................................................................21．成本........................................................................................................22．竞争........................................................................................................33．消费者研究..........................................................................................44.品牌关系的剖析.......................................................................................6三、分析当前的营销环境状况..................................................................................9（一）当前市场状况.............................................................................................91．品牌在现实市场的表现........................................................................92．市场成长状况........................................................................................93．品牌目前知名度与影响力................................................................10(二)市场前景分析..........................................................................................121．超薄超轻设计....................................................................................122．多媒体效果显著..................................................................................133．高速上网功能..................................................................................144．专业化和个性化设计........................................................................15四、神舟笔记本电脑SWOT分析...........................................................................16五、品牌总体战略....................................................................................................18（一）品牌规划战略.......................................................................................181．品牌定位..............................................................................................182．品牌设计..............................................................................................183.品牌个性..................................................................................................194．品牌形象..............................................................................................19（二）品牌成长战略.......................................................................................201．市场开发............................................................................................202.产品开发......
