投资建设珠海横琴岛现代商务科技综合体项目建议书香港诚丰集团2013年3月31日1目录第一章项目基本情况............................................................................61.1项目简述......................................................................................61.1.1项目名称...........................................................................61.1.2项目性质...........................................................................61.1.3项目建设地点...................................................................61.1.4项目的指导思想和原则...................................................61.1.5项目内容及规模...............................................................71.1.6项目的战略定位.............................................................101.2现实背景....................................................................................111.3政策依据....................................................................................121.4项目建设的可行性分析............................................................121.4.1区位及交通优势.............................................................121.4.2环境优势.........................................................................131.4.3旅游资源优势.................................................................131.4.4政策优势.........................................................................131.5项目建设的必要性分析............................................................1421.5.1符合国务院关于横琴开发的有关政策规定.................141.5.2有利于优化产业结构，提高产业创新能力.................141.5.3有利于促进总部经济发展，带动周边商业和旅游业繁荣..............................................................................................15第二章项目申报单位的基本情况......................................................162.1申报单位概况............................................................................162.2申报单位介绍............................................................................16第三章市场分析..................................................................................183.1项目地位分析............................................................................183.2项目生存的市场经济条件分析................................................193.2.1高新技术产业发展分析.................................................193.2.2总部经济基础条件分析.................................................223.2.3高端现代服务业发展基础分析.....................................233.2.4创意文化产业的发展条件分析.....................................243.3城市发展对项目的驱动分析....................................................263.3.1生态优势.........................................................................263.3.2人才资源优势.................................................................2633.3.3产业集聚优势.................................................................273.3.4开放型经济发展优势.....................................................273.4本项目独特优势分析................................................................283.4.1聚集创新优势.................................................................283.4.2整合优势.........................................................................283.4.3强强联手优势...........................................................
