追星e族拍卖网站——E秀网创业计划书E秀网作品名称：E秀网创业计划书参赛人员：徐晓明郑乐晓指导老师：胡峰黄海滨李绩才院校：浙江师范大学工商管理学院第1页共32页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共32页目录一摘要.......................................................................31.1背景..................................................................31.2项目..................................................................3二公司介绍...................................................................42.1公司简介..............................................................42.2公司经营宗旨及目标....................................................42.3技术..................................................................52.4价值评估..............................................................52.5知识产权策略..........................................................52.6公司管理..............................................................52.7组织协作..............................................................52.8资金风险与防范........................................................6三市场分析...................................................................63.1市场介绍..............................................................63.2目标市场..............................................................73.3市场机会及环境........................................................83.4顾客的购买准则........................................................93.5市场渗透和市场规划....................................................9四产品和服务................................................................104.1产品.................................................................104.2服务................................................................114.2.1会员注册管理系统...............................................114.2.2新闻动态发布系统...............................................114.2.3论坛聊天室.....................................................124.2.4客户反馈系统...................................................124.2.5产品发布及查询系统.............................................124.2.6产品鉴定系统...................................................134.2.7网上购物系统...................................................134.2.8在线咨询系统...................................................134.2.9邮件列表系统...................................................134.2.10网上调查系统..................................................134.2.11网上拍卖系统..................................................134.2.12销售与库存实时监测系统........................................144.2.13订购需求发布系统..............................................14五市场营销..................................................................145.1销售渠道与伙伴.......................................................145.2定价策略.............................................................145.3推广策略.............................................................155.3.1人员推广.......................................................15第2页共32页第1页共32页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共32页5.3.2广告...........................................................155.3.3公关...........................................................155.3.4口碑..............
