第1页共34页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共34页佳兴园5号楼项目整体策划报告目录一、项目概况...................................................3一、地理位置...........................................................................................3二、交通状况...........................................................................................3三、环境配套...........................................................................................3四、规划方案...........................................................................................4二、市场状况分析...............................................4一、北京市场总体分析...........................................................................4二、北苑区域市场分析...........................................................................6三、具体地块市场分析...........................................................................8三、周边竞争项目分析...........................................9一、简单竞争分析.................................................................................10二、实地调查情况汇总.........................................................................16三、竞争分析情况汇总：.....................................................................19四、分析的初步结论.............................................................................20五、项目的SWOT分析........................................................................20四、目标客群定位分析..........................................21一、定位分析.........................................................................................21二、目标客群需求分析.........................................................................22五、项目竞争策略分析..........................................23一、竞争分析.........................................................................................23二、竞争策略.........................................................................................24六、项目定位..................................................24一、价格定位.........................................................................................24二、形象定位.........................................................................................25三、案名建议.........................................................................................25四、建筑细节调整.................................................................................25七、项目营销推广思路..........................................26一、总体思路.........................................................................................26二、巧借势.............................................................................................26第2页共34页第1页共34页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共34页三、玩升级.............................................................................................27四、主打热销.........................................................................................27五、迅速清盘.........................................................................................28六、入市时机选择.................................................................................28八、销售策略方案..............................................28一...
VIP
