中文摘要随着我国房地产企业之间的竞争日益激烈以及房地产调控政策的陆续出台，房地产业的发展面临着更加复杂的局面，越来越多的大型房地产企业已经开始对自身的发展战略进行调整，寻求新的发展机会，制定更加有效的战略管理计划成为新一轮竞争的开始。保利房地产(集团)股份有限公司（以下简称保利地产）作为一家大型国有控股房地产企业，自1992年成立以来，紧紧抓住各种发展机遇，实现了企业的迅速扩张，已经步入国内行业前列，但随着公司经营规模的扩大以及业务范围的拓宽对企业的管理能力提出了新的要求。随着形势的发展变化，新形势下的保利房地产必须充分重视战略管理对企业发展的重要性，做好新一轮的战略管理工作规划，在有效提升抵御政策以及市场风险的能力抓住发展的新机会，不断提升自身的竞争力和吸引力，才能够在竞争的大潮当中获得一席之地，从而促进企业自身的全面发展。本文首先对战略管理的相关理论进行了阐述，重点研究了企业战略管理的特点以及企业战略管理的过程；其次对保利地产的战略环境进行了深入地分析，分别对保利地产的宏观环境与行业环境进行分析，总结保利地产外部环境关键因素；另一方面，结合在保利地产工作实践与相关内部资料，针对其企业资源分析、企业能力分析、企业文化分析等方面进行深入分析，总结其内部环境关键因素；再次结合企业战略管理环境评价、SWOT分析、企业发展战略等相关性因素的分析做出战略管理的选择；最后从多角度出发确定保利地产战略管理的发展策略。关键词：保利地产，战略管理，发展策略AbstractAlongwithourcountryrealestatebetweentheincreasinglyfiercecompetitionandtheregulationofrealestatepolicy,realestatedevelopmentisfacingamorecomplexsituation,moreandmorelargerealestateenterpriseshavealreadystartedonitsowndevelopmentstrategytoadjust,toseeknewdevelopmentopportunities,developingmoreeffectivestrategicmanagementplantobecomeanewroundthebeginningofthecompetition.PolyRealEstate(Group)andLimitedbyShareLtd(hereinafterreferredtoaspolyrealestate)asalargestate-ownedrealestateenterprises,sinceitsestablishmentin1992,firmlyseizetheopportunitiesofdevelopment,therapidexpansionofenterprises,hascomeintotheforefrontofthedomesticindustry,butwiththeexpansionofbusinessscaleandexpandthecompany'sbusinessscopeoftheproposednewrequirementsforthemanagementofenterprise.Withthedevelopmentofsituation,underthenewsituation,PolyRealestatemustbeattachedimportancetostrategicmanagementisimportanttoenterprisedevelopment,completingthestrategicmanagementplanforanewroundofthenewopportunity,effectivelyenhancetheabilitytoresistmarketriskpoliciesandseizethedevelopment,improvetheircompetitivenessandattractiveness,cangetaspaceforonepersoninthethecompetition,soastopromotetheoveralldevelopmentofenterprises.Thispaperrelatedtostrategicmanagementtheoryarediscussed,focusingonthestrategicmanagementofenterprisesandthecharacteristicsoftheenterprisestrategymanagementprocess;secondly,PolyRealEstatestrategicenvironmentaredeeplyanalyzed,respectively,PolyRealestatemacroenvironmentandindustryenvironmentanalysis,summarizethePolyRealEstateexternalenvironmentfactorsontheotherhand,combination;inPolyRealEstatePracticeandrelatedinternalinformation,fortheenterpriseresourceanalysis,enterprisecapabilityanalysis,analysisontheenterprisecultureanalyzes,summarizesthekeyfactorsoftheinternalenvironment;againwiththeenterprisestrategymanagementenvironmentevaluation,SWOTanalysis,enterprisedevelopmentstrategiesandothercorrelationfactorsanalysistostrategymanagementoptions;finallyfromvariousanglestodeterminethePolyRealEstate(Group)developmentstrategystrategicmanagementofLimitedbyShareLtd.Keywords:PolyRealE...
