目录第一章概述..............................................................................................................11.1公司简介........................................................................................................11.2公司背景........................................................................................................11.3公司理念........................................................................................................11.4企业商标.......................................................................................................3第二章产品与服务..................................................................................................32.1产品概述.......................................................................................................32.2产品介绍.......................................................................................................42.3服务介绍........................................................................................................42.4产品服务特色...............................................................................................5第三章市场分析......................................................................................................63.1市场背景........................................................................................................63.2项目现状........................................................................................................83.3市场潜力......................................................................................................143.4自行车租赁市场的未来展望.......................................................................16第四章竞争分析......................................................................................................184.1外部环境分析..............................................................................................184.2内部环境分析..............................................................................................20第五章营销策略与营销..........................................................................................215.1营销策略......................................................................................................215.2营销..............................................................................................................24第六章公司组织与管理........................................................................................286.1公司性质......................................................................................................296.2公司组织结构.............................................................................................296.3人力资源管理..............................................................................................336.4创新机制......................................................................................................39第七章财务分析......................................................................................................407.1公司财务目标..............................................................................................407.2公司产权结构..............................................................................................407.3公司盈利分析.......
