商业计划书ADMINISTRATOR1大健康移动医疗APP项目商业计划书单位：日期：商业计划书ADMINISTRATOR2目录一、慨述.................................................................................................................................................................4（一）项目背景............................................................................................................................................4（二）我们的目标和解决方案................................................................................................................5（三）产品：为全互联网用户提供简洁方便的健康平台.............................................................7（四）公司团队............................................................................................................................................8（五）商业模式：以广告和商用信息收入为主................................................................................9（六）融资：第一轮的投资者将会有可观的内部收益率（IRR）.............................................9二、产品服务.......................................................................................................................................................10（一）“大健康移动医疗APP”正是我们所需要的产品...........................................................10（二）功能与服务.....................................................................................................................................11三、市场分析.......................................................................................................................................................12（一）当前情况：网上趋势和市场动力............................................................................................12（二）市场规模..........................................................................................................................................12（三）市场定位..........................................................................................................................................13（四）客户需求..........................................................................................................................................14四、项目竞争优势分析.....................................................................................................................................15（一）竞争者分析.....................................................................................................................................15（二）竞争优势..........................................................................................................................................16商业计划书ADMINISTRATOR3五、营销.................................................................................................................................................................17（一）服务的促进与扩展—商业用户与最终用户广告................................................................17（二）推广费用..........................................................................................................................................18六、运作...............................................................................................................................................................18（一）合作........
