《景德镇创意瓷源设计有限责任公司创业计划书》1目录1目录.........................................................................12项目背景.....................................................................32．1产品背景...................................................................................................................................................32．2产品概述...................................................................................................................................................32．3产品优势...................................................................................................................................................62．4产品展望...................................................................................................................................................63市场分析.....................................................................63．1市场概况...................................................................................................................................................63．2市场前景...................................................................................................................................................73.2.1景德镇陶瓷的发展优势...................................................................................................................73.2.2景德镇陶瓷的潜力：.......................................................................................................................73.3市场分析.....................................................................................................................................................93.3.1市场特征.........................................................................................................................................93.3．2目标市场.......................................................................................................................................93.4客户购买行为的分析.................................................................................................................................93.5销售渠道分析.............................................................................................................................................93.6竞争优势...................................................................................................................................................103.6.1竞争劣势.......................................................................................................................................113.6.2解决方案......................................................................................................................................114、公司战略...................................................................114．1公司概况.................................................................................................................................................114．1．1公司简介..................................................................................................................................114．1．2公司主要生产..........................................................................................................................114．1．3企业宗旨：为君所想，圆君之梦..........
