恒大全国项目销售执行管理手册目录综述.........................................................................................................................11第一篇品牌价值.....................................................................................................12壹、公司品牌................................................................................................................................................12一、恒大集团品牌....................................................................................................................................12恒大地产集团简介....................................................................................................................................12恒大地产集团发展历程............................................................................................................................13恒大地产集团荣誉....................................................................................................................................14恒大地产集团品牌传播............................................................................................................................14二、易居中国品牌....................................................................................................................................15易居中国简介............................................................................................................................................15定义·易居中国........................................................................................................................................15背景·易居中国........................................................................................................................................15版图·易居中国........................................................................................................................................17貳、企业理念................................................................................................................................................17一、恒大集团企业理念............................................................................................................................17二、易居中国企业理念............................................................................................................................17參、愿景目标................................................................................................................................................18一、恒大集团愿景目标............................................................................................................................18二、易居中国愿景目标............................................................................................................................18第二篇团队要求.....................................................................................................19壹、组织架构................................................................................................................................................19一、恒大-易居大客户部的销售管理职能..............................................................................................201.工作目标：...............................................................................
