杭州田园馆创业计划书[出版时间：2007年10月]指导老师：许明，程淑华小组成员：王阿明，宓骏康，戴海斌，宣伊娜专业名称：工商企业管理、会计目录第一章摘要·····························································2第二章企业介绍·························································5一、宗旨······························································5二、企业简介··························································5三、企业战略··························································6四、组织与人员························································6五、技术分析··························································7六、知识产权··························································8七、场地与设施························································8八所有的陈列点，如货架、专柜、堆头、业管理、会计等八、风险分析·························································10第三章需求分析·······················································11一、小区居民结构与收入水平···········································11二、目标顾客的消费特点与习惯·········································12第四章产品与服务·····················································13一、产品品种规划·····················································13二、采购与配送·······················································14三、包装·····························································15四、储存·····························································16五、定价策略·························································16第五章市场分析························································18一、SWOT分析·························································18二、市场竞争者·······················································20第六章营销策划························································22一、销售策略························································22二、人员促销··········································...
