第1页共36页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共36页目录第一部分A品牌定位........................................................................................4一、品牌定位点.......................................................................................................................................41.产品品质特征...................................................................................................................................42．目标消费者需求.............................................................................................................................43.市场竞争环境...................................................................................................................................4二、品牌内涵阐释...................................................................................................................................51.A品牌功能效用................................................................................................................................52.A品牌情感效用................................................................................................................................53.A品牌内涵........................................................................................................................................5三、品牌核心价值...................................................................................................................................61.舒适标准...........................................................................................................................................62.传递价值...........................................................................................................................................6四、品牌愿景...........................................................................................................................................71.舒适系列...........................................................................................................................................72.相关产品...........................................................................................................................................73.共享资源...........................................................................................................................................74.企业品牌...........................................................................................................................................8第二部分A企业品牌目标.................................................................................9一、总体目标...........................................................................................................................................9二、目标分解...........................................................................................................................................91．经营任务分解...............................................................................................................................92．管理任务分解...............................................................................................................................92.1全员品牌意识................................................................
