机动车修理业增值业务项目可行性分析报告机动车修理业增值业务项目可行性分析报告吉林伍陆柒捌股份有限公司二〇〇九年五月十五日1机动车修理业增值业务项目可行性分析报告1目标...........................................................................................................................................-5-2可行性分析..............................................................................................................................-7-2.1需求...............................................................................................................................-7-2.1.1市场分析...........................................................................................................-8-2.1.2行业现状...........................................................................................................-9-2.1.3业务关系.........................................................................................................-10-2.2可行性的优势.............................................................................................................-11-2.2.1项目特色.........................................................................................................-11-2.2.2宣传途径.........................................................................................................-11-2.2.3客户优势........................................................................................................-13-2.2.4技术优势.........................................................................................................-13-2.2.5市场优势.........................................................................................................-13-2.2.6一卡通............................................................................................................-15-2.2.7运营可行性.....................................................................................................-15-2.2.8困境和挑战.....................................................................................................-16-2.2.9分析结论.........................................................................................................-18-2.3龙卡汽车卡调研.........................................................................................................-19-2.3.1龙卡汽车卡增值服务简介.............................................................................-19-2.3.2银行信用卡功能.............................................................................................-20-2.3.3汽车增值服务功能.........................................................................................-21-2.4国内汽车网站调研.....................................................................................................-24-2.4.1调研概述.........................................................................................................-24-2.4.2垂直类网站.....................................................................................................-25-2.4.3中国汽车网的概况.........................................................................................-26-2.4.4中国汽车网的特点.........................................................................................-27-2.4.5中国汽车网的呼叫中心.............................................................................
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