第1页共38页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共38页目录目录..................................................................................................................................1第一章业务列表/简介..........................................................................................................5第二章雇主营销...........................................................................................................61.雇主画像概览....................................................................................................61.1政府部门...........................................................................................................62.当地支柱性企业................................................................................................63.中小企业...........................................................................................................62.雇主市场拓展核心策略...................................................................................................72.1政府订单拓展...........................................................................................................72.1.1客户画像及对应的业务..........................................................82.1.2政府拓展策略.......................................................................82.1.2.1市场拓展（BD）前期拓展资源，如政府关系....................82.1.2.2间接介绍....................................................................82.2支柱性企业拓展........................................................................................................82.3中小企业拓展...........................................................................................................92.3.1挖掘目标雇主名单：.............................................................92.3.2电话营销（总部）..............................................................102.3.2.1电销策略&业务流程...................................................102.3.2.2总部：电话营销业务详细工作流程...............................112.3.3地推（扫街扫楼）+电话、qq转化成商机.............................133.3.3.1地推流程..................................................................133.3.3.2营销策略&业务流程...................................................132.3.3.3总部：地推商机-线上转化业务流程..............................142.3.4参与地区政府机构、协会、商会等线下主办的企业交流会，植入猪八戒网宣传...............................................................................162.3.5会议营销：.......................................................................162.3.6渠道合作：.......................................................................172.3.7培训的过程中宣传..............................................................17第2页共38页第1页共38页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共38页2.3.8八戒经纪人......................................................................................................173.大赛详细执行方案（总部）.........................................................................................173.1大赛简介..................................................................................................................173.2客户分类......................................................................................
