自媒体时代网络招聘的有效性分析摘要随着互联网科技的飞速发展，人力资源管理紧跟时代的脚步，也加入到网络管理的行列中来。传统的招聘模式面临淘汰，取而代之的是网络招聘模式，在各大企业深受欢迎。网络招聘相比传统模式，占据了极大优势，它大大降低了招聘成本，招聘广告信息不再受时间与空间的限制，信息发布快捷便利便于及时得到反馈，这无论是对企业，还是对应聘人员来说都是有益的。网络招聘也是因此成为广大企业和应聘者的不二之选。然而，网络招聘的效果有时候并不尽人意，信息量大、通过率低，这给人力资源部门的工作制造了许多阻力。企业针对以上问题，也尝试了采用一些整改措施，虽然在一定程度上提高了工作的效率，但总体来说并没有达到令人满意的效果。因此，当前情况下对网络招聘有效性的影响因素和提升网络招聘有效性的措施展开更深层次的研究有着重大意义，以便于企业参考借鉴，及时做出对策调整。关键词：自媒体时代；网络招聘；有效性AbstractWiththerapiddevelopmentofInternettechnology,humanresourcemanagementhasfollowedthefootstepsofthetimesandhasalsojoinedtheranksofnetworkmanagement.Thetraditionalrecruitmentmodelisfacingelimination,andtheonlinerecruitmentmodelisreplacedbypopularcompanies.Comparedwiththetraditionalmodel,onlinerecruitmenthasagreatadvantage.Itgreatlyreducestherecruitmentcost.Therecruitmentadvertisinginformationisnolongerlimitedbytimeandspace.Theinformationisreleasedquicklyandconveniently,anditiseasytogetfeedbackintime.Thisisfortheenterpriseorthecorrespondingrecruitment.Peopleareallhelpful.Onlinerecruitmentisthereforethebestchoiceforcompaniesandcandidates.However,theeffectofonlinerecruitmentissometimesunsatisfactory,theamountofinformationislarge,andthepassrateislow,whichcreatesalotofresistancefortheworkofthehumanresourcesdepartment.Inresponsetotheaboveproblems,thecompanyhasalsotriedtoadoptsomerectificationmeasures.Althoughithasimprovedtheefficiencyoftheworktoacertainextent,ithasnotachievedsatisfactoryresultsingeneral.Therefore,itisofgreatsignificancetocarryoutadeeperstudyonthefactorsaffectingtheeffectivenessofonlinerecruitmentandthemeasurestoimprovetheeffectivenessofonlinerecruitmentinthecurrentsituation,sothatenterprisescanrefertoreferenceandmaketimelyadjustments.Keywords:self-mediaera;onlinerecruitment;effectiveness目录摘要.......................................................................................................................IAbstract..................................................................................................................II一、绪论.................................................................................................................1（一）研究背景及意义..................................................................................1（二）国内外研究现状..................................................................................11.关于网络招聘的研究............................................................................12.关于网络招聘有效性的研究................................................................13.网络招聘有效性的影响因素................................................................2（三）研究内容及方法..................................................................................2二、相关概念界定及理论基础.............................................................................2（一）相关概念界定......................................................................................21.自媒体的概念................................
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