广东水利电力职业技术学院经济管理系毕业设计(论文)学生姓名：林文锴学号：070701218班级：07行政管理（2）指导教师：童乃诚2010年1月易初莲花汕头中旅店开业策划方案目录引言.................................................................................................................11项目背景.................................................................................................12活动概要.................................................................................................22.1活动主题.............................................................................................22.2活动范围.............................................................................................22.3活动形式.............................................................................................22.4活动目的.............................................................................................22.5活动目标.............................................................................................22.6活动时间.............................................................................................32.7活动地点.............................................................................................33活动实施方案.........................................................................................43.1环境布置.............................................................................................43.1.1周边环境.....................................................................................43.1.2商场内部环境.............................................................................43.2开业典礼.............................................................................................43.2.1现场布置.....................................................................................43.2.2开幕仪式具体时间安排.............................................................53.3配套活动.............................................................................................63.4活动分工.............................................................................................73.5活动宣传.............................................................................................83.5.1活动前宣传.................................................................................83.5.2活动后宣传.................................................................................94活动经费预算.........................................................................................95活动效果评估标准...............................................................................115.1评估内容...........................................................................................115.2评估标准...........................................................................................115.3评估方法...........................................................................................125.3.1个人观察反馈法.......................................................................125.3.2目标管理法...............................................................................126结束语...................................................................................................12致谢............................................................................................
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