摘要汽车产业是国民经济重要的支柱产业，产业链长、关联度高、就业面广、消费拉动大，在国民经济和社会发展中发挥着重要作用。进入21世纪以来，我国汽车产业高速发展，但是，产业结构不合理、技术水平不高、自主开发能力薄弱、消费政策不完善等问题依然突出，能源、环保、城市交通等制约日益显现。随着国际金融危机的蔓延、加深和国际汽车市场的严重萎缩，国内汽车市场受到严重冲击，导致全行业产销负增长、我国汽车产业发展形势严峻。应该看到，结构调整是产业进一步发展的必然要求。大规模定制是一种集企业、客户、供应商、员工和环境于一体，在系统思想指导下，用整体优化的观点。充分利用企业已有的各种资源，在标准技术、现代设计方法、信息技术和先进制造技术的支持下，根据客户的个性化需求，以大批量生产的低成本、高质量和高效率提供定制产品和服务的生产方式。本文从中国轿车市场结构、我国整车制造业国际化现状、我国汽车零部件国际化现状、汽车产业存在的主要问题几个方面指出我汽车产业的不足之处，同时指出我国汽车制造业实施大规模定制生产方式的必要性，充分发挥大规模定制的优势，解决生产问题。关键词：大规模定制，个性化需求，大批量生产AbstractTheautomobileindustryisthepillarindustryinthenationaleconomy.Ithaslongindustrialchain,highassociation,widerangeofemploymentandlargeconsumer-driven,whichplaysanimportamtroleinthenationaleconomyandsocialdevelopment.Sincethe21stcentury,China'santomobileindustryhasdevelopedrapidly.However,someproblemssuchastheirrationalindustrialstructure,thelowleveloftechnology,theweaknessofself-developmentcapacity,theimperfectconsumerpolicyandsoon,arestilloutstanding,andtheconstraintsofenergy,environmentalprotectionandurbantransportationbecomeincreasinglyapparent.Withthespreadanddeepenoftheglobalfinancialcrisisandtheseriousdeclineoftheinternationalautomotivemarket,domesticautomotivemarkethasbeenaffectedseriously,whichhasledtonegativegrowthinindustry-widesalesandthegrimofChina'sautomobileindustry.Weshouldrealizethatstructuraladjustmentistheinevitablerequirementforthefurtherdevelopmentofindustry.Masscustomizationisakindofideathatmixedenterprises,customers,suppliers,employeeswiththeenvironment.Itisapointofviewofoveralloptimizationwhichisguidedbythesystemthought.Masscustomizationistheproductionwaythatmakesfulluseofexistingresources,andaccordingtocustomer'sindividualrequirements,providescustomizedproductsandserviceswithlowcost,highqualityandhighefficiencyofmassproduction,whichissupportedbystandardtechnology,moderndesignways,informationtechnologyandadvancedmanufacturingtechnology.ThispaperwillpointouttheinadequaciesofdomesticautomobileindustryfromseveralaspectssuchasthemarketstructureofChina'scar,theinternationalsituationofChina'sautomobilemanufacturingindustryandChina'sautoparts,andmainproblemsexistinginautomobileindustry.Atthesametime,thispaperwillpointoutthenecessityfortheimplementationofmasscustomizationofChina'sautomobileindustryinordertoplayfulluseoftheadvantagesofmasscustomizationandtosolveproductionproblems.Keywords:Individualneeds,Massproduction,Standardization摘要…………………………………………………………………………………..iAbstract……………………………………………………………………………….ii1引言…………………………………………………………………………………12定制理论概述……………………………………………………………...……….22.1大规模定制的概念…………………………………………………………….22.2大规模定制的必要性………………………………………………………….32.3分类或层次………………………………………………...
