指路溪骐语幼儿园商业企划案编制人：张莉2011.7.7目录一、幼儿园概述1.幼儿园名称······················································22.幼儿园理念······················································23.幼儿园特色······················································24.幼儿园团队······················································25.幼儿园位置及场地设施············································4二、幼儿园市场分析1．社会背景························································42．当地背景························································53.教育背景························································6三、实施方案1.办园准备事项····················································92.组建专业团队····················································133.建立管理机制····················································154.招生推广策略····················································16四、效益评估1.成本估算························································182.收入分析························································193.利益分析························································19五、风险因素及防范措施1.人员风险及防范措施··············································202.设备风险及防范措施··············································203.环境风险及防范措施··············································204.食材风险及防范措施··············································205.资金风险及防范措施··············································21六、其他1.环保····························································212.消防····························································21七、结论建议1.结论····························································222.建议····························································23第一章幼儿园概述1.幼儿园名称：骐语幼儿园2.幼儿园理念：用爱伴成长用心助成才3.幼儿园特色：（1）小班教学。在现代社会教育体制及社会环境的影响下，多数幼儿园的班级人数已经在超过三十个，而教育环境却不能满足对其的需求，如场地，教师资源，后勤保障等，从而影响孩子健康快乐的成长以及知识的有效吸...
