第1页共36页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共36页中国加入WTO对空调行业的挑战和机会TheChallengesandOpportunitiesFacedbyAir-conditionerIndustryasChinahasbeentheMemberofWTOInternationalBusiness陈志明csuczmgCSUMBA(DEC.2002)第2页共36页第1页共36页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共36页PARTⅠTheDecadeofAir-conditionerIndustrybeforeChinaEntryintoWTO(1991__2001)1.Introduction-------------------------------------------------------------------42.CharactersofChineseair-conditionerIndustry----------------------------------5a)Industryofhighincreaseextentb)GlobalAir-conditionermanufacturebasec)Competeaslowerpriceasweapond)Profitstendtodeclinee)Causesandproblemsofhighincreaseair-conditionerindustry3.Globalair-conditionermarket---------------------------------------------------------11a)Nationalsortsproportioninglobalair-conditionermarketb)Productsortsproportioninglobalair-conditionermarket4.Americanair-conditionermarket-------------------------------------------------------12a)GrossofrequirementinAmericanair-conditionermarketb)ProductsortsstructureinAmericanair-conditionermarketc)ProductexportedtoAmericabyChineseair-conditionerenterprisePARTTheStatusQuoofAir-conditionerIndustryⅡ（2002，The1styearofWTO）1.Introduction----------------------------------------------------------------------------------142.Manufacture-----------------------------------------------------------------------------------15a)Characteristicoftotaloutputb)Characteristicofseasons3.Sales--------------------------------------------------------------------------------16a)Characteristicoftotalsalesb)Characteristicofseasonsc)CharacteristicofbrandSalesinthehomecountry◆a)Characteristicofseasonsb)CharacteristicofbrandExport◆a)Characteristicofseasonsb)Characteristicofbrand4.Stock------------------------------------------------------------------------------------------20a)Characteristicofseasonsb)Characteristicofbrand第3页共36页第2页共36页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第3页共36页PARTⅢTheFutureofChineseAir-conditionerIndustry(later2002)___TheChallengesandOpportunitiesfacedbyAir-conditionerIndustryasChinahasbeentheMemberofWTO(TOWSAnalysis)1.InfluencefactorinChineseair-conditionerindustryasChinaentryintoWTO-------22a)NewfactorofaffectingChineseair-conditionerindustryb)ThechangeofrivalfromMNCc)ThechangeofcompetitivestatusandthecompetitivepositionfacedbyChineseenterprises2.TOWSanalysisandtheresultsoffoursortsstrategies----------------------------253.Strategiesexplain--------------------------------------------------------------26SOstrategies◆a)Insuresharesinthehomecountry’smarketb)IncreasesharesofexportWOstrategies◆c)Establishinternationalbrandd)ChangethecompetitivemodefromquantitytoqualitySTstrategies◆e)Establishinternationalsalesnetworkf)EstablishinternationalpurchasenetworkWTstrategies◆g)Industryintegrationaccordingtomarketeconomyh)LearningtoapplyrulesofWTOi)EnhanceproductR&Dandtechnologyinnovationj)Enhancemodernmanagement--------------------------------------------------------33REFERENCEa)b)2001年06月25日08:56中国新闻网c)2001年09月06日15:29中国质量报d)2002年10月24日12:16e)f)《每日新报》g)《中国加入WTO：机遇·挑战·对策/国务院研究室编》——中国言实出版社，2002/4h)《中国加入WTO各行业前景分析》——经济出版社，2000/1i)《战略管理...
